We are happy to announce Agilent as new sponsor for the Nordic SI Week, May 5-9 in Stockholm. Agilent is known as supplier of test equipment, but it is really the ADS software that is the basis for the cooperation on this event.
If you want to know what Agilent ADS can do for you, make sure you go early to the training on Wednesday because Agilent is sponsoring a nice breakfast 8:00 to 9:00 before Lee Ritchey starts the regular course at 9:00.
The other sponsor events we have going on are like this:
Monday after the course, Triacon will demonstrate the Altium design software and hopefully highlight the signal integrity related features. The course stops at around 16:00, followed by drinks and sandwiches sponsored by Triacon. Then the Triacon demo will start and continue for about an hour or so. All depending on the amount of questions etc.
Tuesday after the course, Gateline (the Cadence distributor) will do their version of the same thing. They are professionals in this now as this may be their 4th or 5th time doing this 🙂 I am sure they will demonstrate Sigrity (the power tool Cadence bought recently). And I am almost 100% they will serve beer 🙂 But come and see for yourself.
Wednesday morning we have the Agilent breakfast 8:00-9:00 with a talk/demo on the ADS simulation software as mentioned. At lunch, Polar Instruments are sponsoring an extra nice lunch – thank you very much. If you want to talk to Polar, one of their signal integrity specialists will be there the whole week. And happy to show their trace impedance calculator software I am sure.
Silica (Avnet) will also be present during the week and you can have a chat in the breaks etc. No presentations planned. Silica sponsored a nice FPGA eval board called the ZedBoard. This will be handed to the winner of the early-bird signup drawing. And the rest of you will just have to see what I did with the board to test its funky bypass scheme here on the blog:
The last sponsor is BitCraze – a Swedish company that makes the coolest eval board I have ever seen: The CrazyFlie – and they were kind enough to sponsor one. So we will do another drawing for that among all participants. Unfortunately I am note sure the designers from BitCraze will be present, but we can send them some nice thoughts and thank you’s.
All the software vendors will be happy to set you up with eval versions of their software and some may even hand that out on DVD’s at the event. You may even get some freebee USB memory sticks etc. 🙂
I really really try to make the sponsor thing a positive addition to the course. Having the sponsors help with the marketing is absolutely essential to running a big event like this. We all know the sponsors do this to get extra marketing as well – so it’s a trade. I keep the sponsors on a separate budget – so there is no kick-back or anything.
We run the training and keep that 100% free of sponsor activity from 8:00 to 16:00. Outside of that, the sponsors can play and do what they want – you will not miss any of the regular training if you just leave. I instruct the sponsors to not be pushy etc. during breaks – if you feel that is happening, let me know and I will deal with it. With that said, my experience is that the sponsors actually add to the course by being there and triggering some good interaction in the breaks and morning/afternoon sessions.
And don’t forget: Enjoy Easter!